H'art Museum sits in a historic monument on the Amstel in Amsterdam. After leaving the name Hermitage Amsterdam behind, the museum quickly claimed its own place in the Dutch cultural landscape as a relative newcomer - with its own programming, a beautiful courtyard garden and a lively café. A new name and positioning call for a digital face to match.
LOREM second intro paragraph. The two-column intro is built for roughly a hundred and forty words together, so a second paragraph of about seventy words belongs here: what the collaboration grew into, and what changed along the way. This text still has to be written.
The challenge
The old website was hard to edit and left little room for creativity - a stark contrast with the dynamic experience the museum itself offers. Keeping content up to date was a chore, and the site did not carry the new identity well enough. H'art wanted a website that offers calm, clarity and easy navigation to visitors, while showing its own atmosphere and varied programme. On top of that came a practical task: the transition from Hermitage to H'art had to run smoothly online too.
LOREM pull quote - one sentence lifted from the prose beside it.
Our approach
We designed and built a completely new website, starting from the visitor:
- A fresh, calm design that carries the new positioning and keeps the path to exhibitions and tickets short
- A self-service CMS that lets the editorial team update exhibitions, news and practical information on its own - without a developer
- A multilingual setup (Dutch and English) for the museum's international audience
- A clear flow to online ticket sales, so visitors can book straight away
- The transition website Dutch Heritage Amsterdam, which guided the name change from Hermitage to H'art online
The result
The new site gives H'art Museum a digital face that matches the physical experience: calm, clear and inviting. Visitors find information about exhibitions effortlessly and book their tickets directly. The editorial team adds content itself and keeps the site current, without a developer stepping in. And with the transition site Dutch Heritage Amsterdam, the name change went smoothly online as well.
LOREM pull quote - one sentence lifted from the prose beside it.
A calm, clear site that guides visitors effortlessly to exhibitions and tickets - and that the editorial team manages itself, without a developer.
